BMW Launches “DriveNow” Car-Sharing System in Munich

BMW Launches “DriveNow” Car-Sharing System in Munich


More signs that the era of the personal automobile may be slowly coming to an end: BMW is launching an interesting new car-sharing system in Munich next month, with plans to bring it worldwide.

Called DriveNow, the system will use about 300 cars—both Mini Coopers and BMW 1-Series models. After registering for the system for a one-time payment of €29 (about $41 at the moment), you can look up cars in your area, reserve a free one, unlock it electronically, drive it anywhere within the service boundaries, and drop it off wherever it’s convenient. For each ride you simply pay 29 cents per minute, up to €14.90 (about $21) per hour (you pay no extra for gas).

It seems like an especially simple system, and the price is reasonable. At $21 per hour, it would be cheaper than a cab—even cheaper than parking in some cities. The fact that every account is linked to a driver’s license will presumably deter theft and vandalism. Hopefully 300 cars will be enough to give Müncheners confidence that one will be available when they need it.

Here are a few videos demonstrating how the system works.

Spammers, Evildoers, and Opportunists

My boss passed this article along to me after a discussion about the BS of SEO

Spammers, Evildoers, and Opportunists

Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.

First came the web, and it was a mess. Servers went up everywhere, the net connected them all, pages bloomed like flowers, and no one could find a damn thing.

Then came the search engines. First primitive indexes of dumb keywords, then Google with its rankings of most-linked pages, we were finally able to find the pages we needed, mostly.

The ascendency of Google has meant that, if your goal is to get the most eyeballs possible (as any ad-supported media business’ goal is), then prominent placement in the search engine results became a top priority.

And so, like the goat sacrificers and snake oil salesmen before them, a new breed of con man was born, the Search Engine Optimizer. These scammers claim that they can dance the magic dance that will please the Google Gods and make eyeballs rain down upon you.

Do. Not. Trust. Them.

The problem with SEO is that the good advice is obvious, the rest doesn’t work, and it’s poisoning the web. I’m going to tell you about the problems, and then tell you the one true way to generate traffic on the web, based on my own 14 years of hits and misses.

1. The good advice is obvious, the rest doesn’t work.

Look under the hood of any SEO plan and you’ll find advice like this: make sure to use keywords in the headline, use proper formatting, provide summaries of the content, include links to relevant information. All of this is a good idea, and none of it is a secret. It’s so obvious, anyone who pays for it is a fool.

Occasionally a darkside SEO master may find some loophole in the Google algorithm to exploit, which might actually lead to an increase in traffic. But that ill-gotten traffic gain won’t last long. Google changes the way it ranks its index monthly (if not more), so even if some SEO technique worked, and usually they don’t, it’ll last for a couple weeks, tops.

And when they do reindex, if they determine that you’ve been acting in bad faith (like hiding links or keywords or other deceptive practices) they’ll drop you like a hot rock. So a temporary gain may result in a lifetime ban.

In the end, you’re sacrificing your brand integrity in a Faustian bargain for an increase in traffic that won’t last the month. And how valuable was that increase, anyway? If you’re tricking people into visiting your site, those visits are going to be bad experiences.

2. SEO is poisoning the web.

Google’s ranking algorithm is based on links. So the most effective way to game their system is to plant links on as many sites as possible, all pointing to your site, linked from specific keywords. This is called Google bombing.

SEO cockroaches employ botnets, third-world labor, and zombie computers to blanket the web with link spam. 99% of spam comments to blogs are these kind of links. The target of these links is not the blog readers, it’s Google.

SEO bastards are behind worms that attack blog services like Blogger, WordPress, and Movable Type. Some hack into the blog templates themselves to insert links that are hidden from the readers of that blog, but visible to a Google crawler.

And they create programs to grab expired domain names, automatically create websites, filling the pages with content stolen from RSS feeds, creating billions of bad results for users.

It’s a game, and every link is a score for the SEO jerkwads and their disreputable clients. And every time they win, those of us trying to create quality work and good experiences on the web lose.

Worse than the hackers are the competent journalists and site creators that are making legitimate content online, but get seduced by the SEO dark side into thinking they need to create content for Google instead of for their readers. It dumbs-down the content, which turns off your real audience, which ultimately makes you less valuable to advertisers. If you want to know why there’s so much remnant advertising on online news sites, it’s because you’re treating the stories like remnants already.

Remember this: It’s not your job to create content for Google. it’s their job to find the best of the web for their results. Your audience is your readers, not Google’s algorithm.

The One True Way

Which brings us, finally, to the One True Way to get a lot of traffic on the web. It’s pretty simple, and I’m going to give it to you here, for free:

Make something great. Tell people about it. Do it again.

That’s it. Make something you believe in. Make it beautiful, confident, and real. Sweat every detail. If it’s not getting traffic, maybe it wasn’t good enough. Try again.

Then tell people about it. Start with your friends. Send them a personal note – not an automated blast from a spam cannon. Post it to your Twitter feed, email list, personal blog. (Don’t have those things? Start them.) Tell people who give a shit – not strangers. Tell them why it matters to you. Find the places where your community congregates online and participate. Connect with them like a person, not a corporation. Engage. Be real.

Then do it again. And again. You’ll build a reputation for doing good work, meaning what you say, and building trust.

It’ll take time. A lot of time. But it works. And it’s the only thing that does.

Courtesy of powazek.com